GCI LICENSING

GCI’s approach to the business has changed over the years, just as the licensing business itself has changed. Gone are the days of “label slapping” marketing. What has emerged is a more sophisticated and considerably more challenging business. The industry now requires a more seasoned, rational, and creative approach.

We are committed to staying at the forefront of the licensing business and making a meaningful difference to our client companies and the licensor / property owners with whom we work.

What we can help you achieve

We provide our clients with valuable insight, information, and advice about properties and licensing as a business.

GCI will leverage our knowledge, network & execution strategies to give our clients the edge they will need to succeed in the competitive business of licensing and merchandising.

Our Fundamental Duties:
  • Furnish information and an understanding about licensor operations and licensing trends.
  • Keep our clients informed on day-to-day developments in the licensing business.
  • Gather marketing intelligence and disseminate that information to our clients and that help stay ahead of their competition.
  • Help our clients evaluate and identify the best opportunities from the thousands of licensing options that are available.
  • Provide extensive research on licensed properties.
  • Offer general advice and counsel on licensing matters including contractual issues and questions.
  • Assist with proposals, approvals, negotiations, and even creative direction.
  • Develop, strategize,  & execute turnkey integrated marketing solutions.
  • Work at all levels to make sure that our clients are positioned and viewed as an industry leader in their categories.
  • Devise workable strategies in order to maximize licensing’s potential while at the same time minimize its risks.
  • Act as a steady and influencing force. We see ourselves as members of our clients’ marketing team. We are committed to the growth and success of our clients.
  • Available to our clients as often as needed. We represent clients at licensing trade shows, licensor meetings and participate in internal client meetings when desired.